Going Further


We seek new ways of going Further. We look at cycling through fresh perspectives, and celebrate its culture and what surrounds it. Further is Adventure Cycling, and exploring the boundaries of sport and experience, travel and culture.

In 1964 Ken Kesey and his band of comrades (the Merry Pranksters) set out in an old school bus on a road trip around the United States - the bus was named Further. The trip was documented by Tom Wolfe in The Electric Kool-Aid Acid Test and was a beacon of the counterculture of the 1960’s. To this day an icon of rebellion. Whilst we’re not suggesting that Further is a beacon of counter culture, Further will create a space to explore new lands mentally and physically using the bicycle (not a bus or LSD).

The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.
— Marcel Proust

A new frontier in adventure cycling

We bring Adventure Cycling to people all over the world by finding amazing places where we create routes to explore together. We celebrate culture around each route through rallies - a festival for the community, families and all generations. We continually seek authenticity and connections where we cycle and our wider community.


Choosing inspiration over competition for a stronger community and a healthier way to experience life.

We’re inspired by a mixture of things and recognise that we can experience winning in different ways. That’s why our focus is on having the best experience rather than being the fastest, strongest and most ultra. If ultra is your thing that’s great, but our events can be experienced in different ways.


We seek emotion. Of the race, of the experience of wide open spaces, a slow dawn, a raucous night. We race, adventure and have fun.